August 22, 2017
GAINESVILLE, Fla. — North Florida Regional Medical Center (NFRMC) is honored to be celebrating 20 years of providing primary care for seniors in the Gainesville and surrounding communities through its Senior Healthcare Centers service line. In the summer of 1997, the Senior Healthcare Center at Crown Pointe opened its doors at 2205 NW 40th Terrace, in Gainesville, FL. Its original concept continues today, with physician primary care specializing in patients 65 and older, case management addressing psychosocial needs, the option for onsite lab draws, and an active community involvement.
With the underlying mission being “to provide exceptional primary care to seniors,” the Senior Healthcare Centers of North Florida Regional Medical Center have held this to nothing short of true. Crown Pointe was the first of now four locations, and has paved the way to excellent senior healthcare in the Gainesville and surrounding communities. The three additional locations now include the Senior Healthcare Center at Springhill (opening its doors in 2006), the Senior Healthcare Center at Melrose (2008), and the Senior Healthcare Center at the Village (2012).
“I’m proud of the compassion and care that the team of physicians, staff, and volunteers at Senior Healthcare Centers provide elders in our community,” said Alena Trella, Director of the Senior Healthcare Centers of North Florida Regional Medical Center. “It is our privilege to meet the healthcare needs of our patients.”
The Senior Healthcare Center at Crown Pointe was first established when Hospital Corporation of America (HCA) - the healthcare company under which North Florida Regional Medical Center is a member - was implementing Medicare subsidized clinics throughout the organization. At the time, Dr. Alan Goldblatt, expert in Geriatric Medicine, was asked by Will Earnest, of HCA, to explore this option. After visiting a doctor in Oklahoma who tracked his elder patients across the continuum of care from hospital to long-term care setting, Dr. Goldblatt and HCA decided that Gainesville was the perfect setting for such a clinic.
While Dr. Goldblatt was the original physician in the model, throughout the years more physicians, services, and locations were added to the mix. These services included Case Management, which was always a critical component of the service line, offering a connection to community resources, being a liaison to other elder care providers, and running support groups and education for patients. Onsite Pharmacist services were then added in 2006, with patient visits aiding in medication cost savings, medication compliance reviews, and oversight of diseased-based protocols. The goal of ease of access for senior patients includes drawing lab work onsite, coordination of referrals, reaching a live person when phoning the center, as well as trained staff that is focused on the needs of elders.